"An almond doesn't lactate." – Dr. Scott Gottlieb, FDA Commissioner
Lactose Intolerance Has Never Been Easier
Millennial milks are taking over coffee shops nationwide. It's no longer just 2%, whole, or skim. No, now we've got soy, almond, macadamia, coconut, quinoa, pea, rice, oat, walnut, and cashew. And we're not complaining because hello, have you ever had oat milk? It's delicious. But you know who is complaining? The dairy industry.
From June 2017 to June 2018, the plant-based beverage industry has jumped nine percent. The dairy industry has dropped six in that same period. The dairy industry folks are a little on edge, understandably so, and think a relabeling is all it'll take for these millennials to hop back on the milk-from-a-cow train. We beg to differ. Between the rise of veganism (which is up 6% from the 1% who identified as vegans back in 2014) and lactose intolerance (nearly 70% of adults have some form of intolerance to dairy), we don't think plant-based "milks" are decreasing in popularity anytime soon. Even if they do drop the word "milk" off the back end of each phrase, we've never been under any illusion that it's the same thing as milk. It's a milk alternative. It tastes pretty close to milk, looks like milk, and soaks up Fruit Loop coloring just the same.
You can take the word milk away, but you can't take away our soy based latte with a shot of Oatly milk and vegan coconut whipped cream. Michele Simon, Plant Based Food Association's executive director told the New York Times, “No one owns the English language, and we’re not backing down.” She also told them that "she had recently ordered a shirt with the phrase 'an almond doesn’t lactate' on the front, which she plans to wear to the local farmers’ market." Here's hoping we run into her. We'll take 10 of those shirts please. Read the rest of the New York Times article for some comical takes from coffee shops around New York City here.